em_new | About Us
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Level Headed Boundary Pushers

We’re a team of accomplished designers, practical strategists, radical thinkers… easy going, yet dead serious about creating breakthrough brands. We’re out to set trends rather than follow them. We fuse strategy and design to push the envelope of how brands differentiate and engage.

Moment of truth

Healthy living & natural brands must engage shoppers with a transparent and meaningful dialog at the time that matters most… the point of purchase. Brand identity in combination with packaging is a brand’s most valuable asset. We develop strategies and design packaging to drive initial purchase, turn shoppers into believers and provide serious ROI.

the greater good

It’s importance to us, the health of our planet and people. We’re bicycle riders, health enthusiasts, national park conservationalists, clean food lovers, wheat grass shooters, recyclers, and reusers. We’re passionate about this type of lifestyle, and what we do… using the power of good design for the greater good.

Natural Ability

We have a track record of helping natural brands succeed. It’s our focus. We know the category cues, the language, the trends, the stores, the people… the people who want to eat and live better, who care about where their product comes from, how it was made, and its impact on our planet. We’ve got the insights and the ability to help natural brands reach their full potential and create positive change.

a clear path

Analysis, research, intuition, gut instinct, it’s all important to the process. Designed to provide clarity and structure without limiting creativity and innovation, our process is thoughtful, uncomplicated and truly collaborative. Friendly, free flowing communication between lead creatives and client stakeholders is a hallmark… it’s why our work is more authentic.


Brand Strategy

Competitive Anaysis

Brand Audits

Market Research

Stakeholder Interviews

Brand Positioning

Brand Messaging


Brand Narrative

Content Strategy


Tone of Voice

Brand Design

Packaging Design

Brand Identity

Brand Architecture

Brand Guidelines

Structural Consulting

Brand Expression

Tradeshow Design

POP Displays


Print Communications


Studio Leadership

Founder & Creative Director
David Edmundson

David has been recognized for consistently developing distinctive and innovative identity and package design for consumer packaged goods. During his 17 year career David has been responsible for every aspect of brand creation and brand refreshment from naming, brand strategy, visual positioning and concept development, all the way through final production. Over that time, he has been fortunate to have made a difference with some of the world’s biggest brands as well as numerous startups.

Founder & Creative Director
Russ Martin

Russ is co-founder and design director at Edmundson Martin. His approach is hands-on and detail specific. His years of experience in the consumer packaged goods sector give him the ability to thoughtfully create packaging systems that enhance products and positively influence consumer perceptions. His design career began 10 years ago at Crave where he became a specialist in creating successful and engaging brand packaging for clients such as Walmart, Variety Pet Foods and Sunset.

Brand Strategist & Creative Director
Matt Cave

Matt has over 20 years of experience helping position brands to succeed at retail. He is a great communicator with an inherent ability to simplify and amplify “the big idea” in a concise and compelling way. Prior to joining Edmundson Martin, Matt was a senior creative at LPK (the world’s largest independent brand design agency), where he helped develop visual positioning for brands from Kraft, Kellogg’s, Sunkist, Anheuser Busch, Organic Valley and Kashi.

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