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Growing Gourmet.
Brand creation.

CPG Brand Strategy. Visual Identity. Package Design. Brand Narrative. Site Design. Food Photography.

Growing Gourmet, a DTC children’s meal delivery service, offers parents an easy way to share nutrition-focused, flavor-forward meals with their little ones. Co-created by chefs and pediatric dietitians, each menu contains unique tastes, textures and cuisines, carefully curated to foster children’s growth and inspire the next generation of adventurous, healthy eaters.

Leading the design is a brand strategy rooted in balancing a playfulness appropriate for the category with messaging and cues for a premium audience. Charming both kids and parents, the visual identity balances modern typography and a minimal palette with bold food photography and expressive illustration—it’s clean-eating, with flavor and fun.

Client Note

“Freshmade delivered beyond our expectations. Our new brand and packaging are incredible, not only visually but also functionally.”-Fiorella and Nick, Founders, Growing Gourmet

A rotation of packaged meals shown in a video format. Each container is accompanied by small illustrations of fruits or vegetables around them on a white background.
Five neatly arranged meal containers, each with a label indicating the meal's name and ingredients. Each container is accompanied by small illustrations of fruits or vegetables around them on a white background.
Growing Gourmet logo
Growing Gourmet style guide
Video animation that rotates through 3 illustrated images for the process of ordering Growing Gourmet meals through the phone app.
An assortment of colorful plates, each containing different types of food. The dishes include rice with beans and vegetables, pasta with shrimp, fruit salad, pancakes with syrup and berries, scrambled eggs with toast and bacon, nachos with salsa and guacamole, a dessert bowl with sprinkles, grilled chicken salad, and other diverse food items. The plates are arranged in a grid pattern on a light background.
A children's meal on a green plate with various food items artfully arranged on it. There are slices of yellow pineapple, multicolored carrot sticks (orange, purple, and yellow), triangular pieces of pita chips, and slices of white meat turkey. In the center of the plate is a small white bowl containing a red dipping sauce.
A bright yellow plate on a yellow background contains two cheesy pasta bites, several pieces of steamed broccoli, and a small yellow bowl filled with mixed fruit including blackberries, raspberries, and diced pineapple.
A children's meal on a vibrant red plate that contains a serving of brown rice, a portion of seasoned chicken topped with diced mango and bell peppers, and a small white bowl filled with black beans. The background is also red, matching the plate.
A children's meal bowl of pasta with a creamy sauce, garnished with chopped green onions. The bowl is placed on an orange plate, and there are several pieces of broccoli on the plate next to the bowl. The background is also orange, creating a monochromatic theme.
A video click-through tutorial for the Growing Gourmet website.
A hand is holding a white paper bag against a plain white background. The bag features the text "Modern meals for kids" in bold black letters. The design includes colorful illustrations of leaves and fruits, such as an orange slice and a red fruit, adding a playful touch to the bag's appearance.
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