Growing Gourmet.
Brand creation.

Growing Gourmet, a DTC children’s meal delivery service, offers parents an easy way to share nutrition-focused, flavor-forward meals with their little ones. Co-created by chefs and pediatric dietitians, each menu contains unique tastes, textures and cuisines, carefully curated to foster children’s growth and inspire the next generation of adventurous, healthy eaters.

Leading the design is a brand strategy rooted in balancing a playfulness appropriate for the category with messaging and cues for a premium audience. Charming both kids and parents, the visual identity balances modern typography and a minimal palette with bold food photography and expressive illustration—it’s clean-eating, with flavor and fun.