"As a farm-to-table supplier, we are different, and in an industry that is surrounded by status quo we wanted our brand to be as clean and pure as the products we provide. Freshmade nailed it on every level and we couldn't be happier!"

Joe Gardiner, President, Treehouse Almonds

After years of proudly serving many of the top almond suppliers, nut-butters and confectionary brands around the world, Treehouse was ready to introduce themselves to consumers. Freshmade was engaged to develop the iconic new retail brand.

To differentiate from a sea of heritage brands in the category we developed an distinctive brand icon and custom wordmark.

On pack the iconic tree/house and product window framing become a dynamic visual to disrupt the norm. Vibrant colors differentiate skus and impact taste and freshness perceptions.

With a straightforward tone of voice and modern minimal aesthetic the new brand speaks to the pure, unadulterated nature of each almond ingredient.

We extended the system to single serve packs, adding a dynamic and fresh presence to Blue Apron meal kits.

When palletized, packaging graphics interlock to create the billboard effect of a sprawling almond orchard.

Product photography, print collateral and tradeshow graphics were developed to introduce the new challenger brand to the market.

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