Charlie Eagle, VP of Sales/Marketing, Southern Specialties
Our client Southern Specialties came to us with a compelling new product and a blank slate. Combining one of the hottest superfoods “quinoa” with fresh tropical fruit, the new offerings come in a convenient on-the-go snack pack perfect for today's health and flavor generation. We were asked to develop a name and visual position including brand identity & packaging for the power-packed new blends.
After naming the offering “Quinoa Fusions” we developed an iconic wordmark that’s both bold and functional on pack, introducing the nature of the new superfood creations in an impactful way.
Luscious tropical fruits are showcased on each pack, promising sweet and refreshing flavor and sku differentiation. Simple callouts highlight the low calorie and gluten free aspect of the blends. Overall the pack presentation is clean and fresh... just like the ingredient list.
A punchy color palette, and typographical patterning energize the brand with taste appeal and positive vibes.
To engage the on-the-go superfood snacking crowd, the written tone is lively and informative.