"We’ve seen a 27% increase in sales of our soup and noodle bowls in the six months since our packaging refresh with Freshmade."

Jennifer Yoo, Marketing Communications Manager, CJ Foods

Annie Chun’s wanted to break from traditions to improve visibility and better reflect their vision to be the leading brand for restaurant-quality Asian foods that are healthier and better for you. We were engaged to dial in the design across the 34 sku range.

To stand out from typical Asian colors at shelf, purple was introduced. The new header anchors the brandmark and unites the brand, making it easier to find. Product identification and callouts have been simplified and amplified to improve shopability.

With inspired food styling and enhanced product photography target consumers can rest assured that they wont be sacrificing taste with these better-for-you dishes. Modern tablescapes and fresh ingredients add a bright and homestyle touch, distinctive to the category.

A younger more modern voice shines through in the new brand narrative, showcased in each product description.

For Annie Chun’s Seaweed Crisps line extension we added arching type and organic shaped holding devices to better connect with the snacking category. Zoomed in photography captures the texture and seasoning of each mouthwatering crisp.

“Freshmade brings forth originality, positive energy, and effective communication in each design project. Their professionalism and clean, modern aesthetic are exceptional."

Casey Choi, Design & Packaging Manager, CJ Foods

Taking the brand beyond the aisles, we designed and developed anniechun.com. The new on-brand experience is welcoming and engaging with inspired photography serving as the key component for storytelling.

“Freshmade transitioned our brand voice from package to the digital space seamlessly. The process was smooth and the execution flawless."

Jennifer Yoo, Marketing Communications Manager, CJ Foods

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