Southern Selects offers gourmet quality specialty produce packaged in convenient sizes ranging from large microwavable family packs, to nutritious grab and go snacks. Recently we were engaged to revitalize the brand. The new brand language maintains its premium gourmet appeal while intoducing a more approachable and farm-fresh quality. The updated mark provides greater brand presence and allows for more consistent production quality across a multitude of structures and substrates. Nutritional callouts, better product visibility and vibrant color coding improve shopability within the extensive product range.