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Pure 32

Pure 32, a luxury brand of oral care products, consists of clinically superior toothpastes, mouthwashes and breath sprays. Geared towards affluent and image conscious consumers, the brand was created to convey an air of exclusivity and style, whether it is displayed at Neiman Marcus or the countertop of a luxe hotel. In charge of developing the brand, we created the name and brand design strategy to communicate a modern, sophisticated feel. A clean aesthetic and uniquely stark structures add to the display-worthy beauty of each package.



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