A highly cluttered retail landscape. A small footprint in which to attract, engage, communicate and sell. A regulatory agency that mandates format and consumer information.
You’re a large heritage brand, one with an iconic name and decades of history — a product that has remained true to its roots, with dedicated fans who still love it after all these years. You have solid if not world-beating sales.
The fresh perimeter is the biggest growth opportunity in grocery retailing — and there’s no sign of it slowing down. Consumer interest in fresh food is sparking retailers to expand their offerings...
Snacking is currently the greatest driver of growth for the entire CPG industry. With 94% of Americans snacking at least once per day, it’s obvious why the snack category...
Vanessa comes to Freshmade by way of LPK in Cincinnati where she spent seven years as senior project manager for brands like P&G and Kroger and gained extensive experience working at the highest level for some of the biggest brands.
When speaking with produce marketers regarding what they want out of their brand and packaging, you hear things like, "We want it to pop", "It needs to feel high quality"
To prevent your brand from drowning in the sea of sameness, you need to make sure your packaging is a true manifestation of your brand promise.
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